Our story
Established in Abergavenny in 1960, Vin Sullivan has grown with the food industry while holding firmly to the knowledge, quality and personal service on which it was founded.
Our heritage
Vin Sullivan Foods began on the High Street in Abergavenny in 1960. From those beginnings, the company earned a reputation across the culinary world, supplying many well-known names over the decades.
From our beginnings on Abergavenny High Street in 1960, Vin Sullivan was at the forefront of supplying fresh fish and seafood beyond its local market. Long before today’s distribution networks, we were sending goods across the country by rail, helping to bring quality seafood to customers throughout the UK. Today, the business is based in Cardiff, with a management team bringing together more than 100 years of experience.
Since 2018, Vin Sullivan has been under the ownership of Snowden & Co., Wales’s largest fish wholesaler. The original owner has since retired.
From our archive
From our High Street beginnings to an expanding foodservice business, these photographs offer a glimpse of the places behind the Vin Sullivan name.
The people
Our management team has over 100 years of combined experience, spanning seafood preparation, technical expertise, customer service and the day-to-day needs of professional kitchens.
Chris manages the company and brings extensive food-industry and seafood expertise. He was Wales’s first Master Fishmonger and among the first in the UK to achieve the distinction. He is also a Food & Drink Wales Cluster Manager and provides technical support to other group companies.
Jonny heads fish preparation. A two-time British Fishcraft Champion, he brings over three decades of hands-on experience in fish preparation and craftsmanship.
Jackie has been an integral part of the company for over 40 years. Her knowledge of the business and its customers, together with her experience across a huge range of products, is an invaluable part of the service we provide.
Proud of our roots
We champion Welsh seafood wherever possible, from Pembrokeshire crab, lobster and oysters to Swansea cockles (including those from Penclawdd), laverbread and seasonal wild sea bass from the Gower.
Our sourcing also reaches the UK’s major fishing ports: Shetland mussels, Scottish hake, and species including lemon sole, red mullet, turbot, gurnard and squid from Cornwall, alongside cod and haddock from Grimsby.
Availability naturally follows the seasons, landings and supply. Ask our team what is available.
Knowledge shared
Our experience goes beyond sourcing and preparation. We have trained fish-counter staff for a major retailer and remain closely involved with the National Federation of Fishmongers and other trade organisations.
Industry involvementAlongside our core seafood range, we can source an extensive selection of meat, poultry, game, cheese, charcuterie and delicatessen ingredients for chefs and caterers.
The Fish Shack
The Fish Shack is our newer online retail branch, making fresh fish and seafood available directly to customers.
They are the values on which Vin Sullivan was built, and the standards we continue to work towards every day.
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