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Sustainable & Responsibly Sourced Seafood

Responsibly Sourced Seafood is seafood that is either caught or farmed in ways that consider the long-term vitality of harvested species and the well-being of the oceans. It was first promoted through the sustainable seafood movement which began in the 1990s.


This operation highlights overfishing and environmentally destructive fishing methods. Through a number of initiatives, the movement has increased awareness and raised concerns over the way our seafood is obtained.

One of Seafish’s primary aims is to ensure a sustainable future for the UK seafood industry. They are committed to responsible sourcing throughout the supply chain, which involves protecting resources, fish stocks and ecosystems; developing sustainable marine aquaculture methods; and promoting best environmental practice.


We are passionate about fish and shellfish, and as such we work incredibly hard to source only the best and sustainable produce. The Vin Sullivan team ensures that every product sourced is supplied to us with a guarantee that it is produced responsibly with full traceability. Be reassured that our seafood will always be the best quality and value.